Krak Baby started off as a basement project by two guys killing time during Egypt's tumultuous days.
For the co-founders, there was a gap in the Egyptian [and Middle Eastern] market between brands and people who shared their specific interests and lifestyle.
The combination of excess free time and recognition of this market gap led the co-founders to create a brand that reflects their interests, influences and lifestyle, where 80s/90s music, video games, television, sports and pop culture are fused together to deliver a streetwear brand that represents a generation, and connects like minded individuals.
The name "Krak Baby" is a reference to the period the founders were born in, the 80s, the era of the infamous narcotic epidemic. However, for the founders growing up, media was their Krak.
Krak Baby isn't for everybody, and it isn't supposed to be.