We've come a long way since we've started 3 years ago, and with no techinical design, fashion, art, or marketing background, we decided that jumping into streetwear would make a lot of sense. And we weren't wrong. We created KrakBaby in Cairo, Egypt out of an apartment with little more direction than knowing that Egypt and the Middle East had little to no streetwear or urban representation, and through fabric we've managed to tap into a subculture making it aware of its own existence.
Krak Baby is about more than just clothing, we're about a specific culture that embraces street-born art, music, design, food, fashion, and technology. Krak Baby is about fun and addiction, and the addiction to fun, and through this platform we're connecting a generation across borders and making Middle Eastern urban culture part of the global discussion.