Cairo's need for dope hip hop is understated. For a city as raw as Cairo, hip hop should be a natural fit, yet "hip hop nights" play nothing but radio trash - and it works for the most part due to the lack of exposure and understanding of the culture.
Rap and hip hop are still in their infancy in Egypt, still on the streets with politically driven messages that remain largely underground, but they're real and they paint pictures of environments most of us would otherwise not be exposed to, but somehow, can still relate to.
Rap and hip hop are often associated with the terms "freedom of expression", "struggle", "ghetto", "violence", "drugs" - labels that otherwise have negative connotations. While this struggle undoubtedly was the launch pad of hip hop into the mainstream, it was only able to do so because it was real, and since then rap has taken on a variety of different forms along the way (many of which positive) since the early 90s and into the new millenium.
It is said that hip hop is everything and nothing at the same time, everything because it can take any shape - music, graffiti, fashion, dance, all while drawing influence from jazz, soul, rock, politics, art, necessities - and nothing because hip hop in itself does not exist in the absence of all those external influences.
Above all, no matter the source of influence, hip hop is a reflection of a reality and a lifestyle, one that has become so powerful that it is now the influencer on the aforementioned forms of music, graffiti, fashion and dance.
There is a reason why Krak Baby aligns closely with hip hop, we're growing up much in the same way rap did in the 90s - we make what's real to us, away from trends and "what's in", focusing on authenticity and relateable delivery, and those who get it find us.
Tying up with fresh teams to deliver fresher hip hop nights is part of Krak Baby's CSR activities, and we did just that at ZigZag along with Premiere Entertainment, bringing DJ Mobbz for the "On A Tuesday" night to drop that boom bap that you need and deserve.